Renewal Watch — what UK hosting actually costs
Every UK web host advertises a tiny first-term price. They rarely tell you what you'll pay next year. This page does. Hosts with flat, honest pricing are at the top.
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| Host | Intro price | What renewal actually costs | Honest? |
|---|---|---|---|
|
20i
🇬🇧 UK |
~£4/mo
Monthly billing available |
No teaser-rate games — renewal matches the advertised price | ✓ No jump |
| DigitalOcean | ~$4/mo (basic droplet)
Pay-as-you-go, no contract |
No teaser rates — the price is the price | ✓ No jump |
|
Krystal
🇬🇧 UK |
~£5/mo
Monthly billing available |
Renewal close to intro price — no big jump | ✓ No jump |
| Shopify | ~£25/mo (Basic)
Monthly; discount on annual |
Flat published pricing — plus transaction fees unless you use Shopify Payments | ✓ No jump |
| Squarespace | ~£13/mo
Annual billing for best rate |
Broadly flat published pricing | ✓ No jump |
| Vultr | ~$2.50–5/mo
Pay-as-you-go, no contract |
No teaser rates — flat published pricing | ✓ No jump |
| Wix | ~£7.50/mo
Annual billing for best rate |
Broadly flat; watch for first-year promotional discounts | ✓ No jump |
| WP Engine | ~£20/mo
Monthly or annual |
Premium throughout — no teaser games | ✓ No jump |
| Bluehost | ~£2.30/mo intro
12–36 month term |
Substantial renewal increase — typically 2–3× intro | ⚠ Big jump |
|
Fasthosts
🇬🇧 UK |
~£2/mo intro
12-month term |
Meaningful increase on renewal — verify current rates | ⚠ Big jump |
| GoDaddy | ~£3/mo intro
12–36 month term |
Notable renewal increases across products | ⚠ Big jump |
| Hostinger | £2.59/mo
48-month term upfront |
Roughly 2–3× the intro rate on renewal | ⚠ Big jump |
| IONOS | £1/mo intro offers common
12 months, then standard rate |
Standard rates several times the intro — check before you buy | ⚠ Big jump |
| SiteGround | £1.99/mo
12-month term |
£13.99/mo on renewal (StartUp plan) — a 7× jump | ⚠ Big jump |
Three ways to avoid the renewal trap
1. Pick a host with flat pricing
The shortest path. Krystal and 20i are UK companies that publish honest pricing throughout — what you pay year one is roughly what you pay year five. For developer-class cloud, DigitalOcean and Vultr charge published rates with no teaser tricks. The intro month-one will look pricier than rivals' headline deals, but the lifetime cost is usually lower.
2. Lock in the longest term you can stomach
If you do go with a teaser-rate host, the intro discount applies for the whole signup term — so 36 or 48 months at the intro price beats 12 months and a renewal hike. The catch is commitment risk: if the host turns sour 14 months in, you're stuck. Read the money-back guarantee carefully — and remember it only covers the first 30–60 days, not month 13.
3. Migrate before each renewal
Technically possible: cancel before renewal, sign up to a different host at the new-customer rate, and migrate your site. WordPress sites move cleanly with plugins like All-in-One WP Migration. But for important sites — businesses, ecommerce, anything customer-facing — the risk and hassle outweigh the saving. This is a tactic for personal blogs and side projects, not serious operations.
Why does this happen?
Hosting is a high-margin, low-switching-cost business with intense competition for new customers. Headline price wins clicks; renewal is where the profit lives. The pattern is industry-wide and legal — it's disclosed somewhere on the checkout page or in the terms — but genuinely transparent hosts treat that practice as table stakes to beat, not to copy.
Frequently asked questions
Which UK web hosts don't increase their price on renewal?
Krystal and 20i are the standout UK options with flat pricing. DigitalOcean and Vultr publish flat cloud VPS rates. Most managed WordPress and ecommerce platforms (WP Engine, Shopify, Squarespace) also avoid teaser pricing.
Why is my hosting renewal so much more expensive?
You signed up at the intro rate, which is a heavily discounted first-term price. When the term ended, the price reverted to the standard published rate — typically 2–7× the intro. This is disclosed but rarely highlighted at signup. Check your renewal email; the new rate should be in it.
Can I negotiate a lower hosting renewal?
Sometimes. Hosts with retention teams (SiteGround, Bluehost, GoDaddy in particular) will often offer a discount if you contact support saying you're cancelling. It's not guaranteed and rarely matches the new-customer intro rate, but it's worth a five-minute chat before you migrate.
Want a recommendation that includes long-term cost?
The host finder factors in renewal pricing automatically — pick "honest pricing" as a priority.